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Foot Locker’s new #Approved commercials are instant classics

Foot Locker has created three hilarious commercials with some of the NBA’s funniest players. The basketball apparel store’s new ads feature Oklahoma City’s Russell Westbrook and James Harden, Carmelo Anthony and his clones, Chris Bosh and Kevin Love. This campaign is genius. It’s the perfect way to reach out to the younger basketball demographic and provide some genuine laughs. It’s always cool to see NBA stars goof around.

Here’s the first video featuring Westbrook, Harden and a bottle of mustard.

Here’s the second video, featuring Carmelo Anthony and his ‘extra Melos.’

Here’s the third, and funniest, video. It features Chris Bosh relaxing poolside, Russ in a canoe and Harden and Kevin Love in a giant inflatable yacht. Pay attention to Kevin Love’s only line, it’s hilarious.

I love these commercials because it characterizes the spirit of today’s NBA perfectly.  Stars like the ones featured in these ads, KD, LeBron and many others aren’t afraid to joke around in the off season and have a little fun. I know I keep saying how well the NBA is doing lately, and it’s because it’s true. David Stern is quite the unlikable person, but he sure knows what he’s doing. To quote Dr. Rick Marshall from ‘Land of the Lost,’ “Say what you will, the man is a showman.”

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