This Billboard In Toronto Is Mindf*cking Everyone
Newser — Motorists in Toronto were recently confronted by a huge billboard from Wathan Funeral Home instructing them to “text and drive,” Adweek reports. The “provocative in the extreme” billboard understandably sent many angry Toronto residents to the Wathan Funeral website. There they were greeted with this message: “You probably came to this website to tell us what horrible people we are for running an ad like that. And you’d be right. It is a horrible thing for a funeral home to do. But we’re not a funeral home.” Instead, the billboard is a PSA from ad agency John St. and billboard owner Cieslok Media, according to BuzzFeed.
Cieslok Media CEO Jörg Cieslok tells Adweek the billboard is “for the general public good.” “We wanted to think of a different way of saying it that would make people think about the real consequences,” the managing director of John St. adds. The Wathan Funeral website states fatalities from texting and driving are becoming more common than even those from drinking and driving. And yet more than half of drivers in Ontario admit to reading texts while they’re behind the wheel. The reaction to the stealth PSA on social media has found the billboard to be “clever” but “morbid.”
Plot twist city coming out of Toronto.
I’d probably read that billboard and get my phone out as quickly as possible to take a picture of it for Twitter or SnapChat. I think most of us would. And let’s be honest, why would SnapChat have the filter that shows how fast you’re driving unless they want you to use it? They even have a warning now that says “Don’t Snap and Drive.” Okay SnapChat, get off your high horse. If you didn’t want us to snap and drive you would get rid of that filter.
This ad company just hit the entire city of Toronto with a “JK LOL”, which is a pretty impressive thing to do on such a wide scale.
I’ve tried to cut back on how much I use my phone while I’m driving, but at the end of the day if I have a great tweet/text/idea in mind, I’m sending that bad boy out as soon as possible. Doesn’t matter whether I’m at a stop sign, in a school zone, or going 85MPH on the freeway, I’m sending it out to the people. Twitter and the internet in general have completely fried my brain. I can’t pay attention to something for more than 20 seconds without needing to refresh Twitter and check out JB’s newest Instagram post.
I can’t help but think about the video that one of our staff members, Bubba Baas, shared in our group chat the other day.
While an obvious satirical piece, it really isn’t too far from the truth. If I go out, I’d want to go out texting something like “lol yeah, on my way to get Taco Be-“.
That’ll be my lasting legacy, and I’m okay with that.
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Graduate of the E.W. Scripps School of Journalism at Ohio University. Editor of the site, stories provided by myself and friends. View all posts by The PUP List
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